Invest Cyprus welcomes Radisson Hotel Group’s ambitious expansion plans for the island as a “major vote of confidence"
Radisson Hotel Group VP describes plans to “triple” its serviced apartments portfolio in EMEA to address new demand for “safe” holidays and to build on the resilient extended stay hospitality model.
While many hotel groups have put their development plans on hold, Radisson Hotel Group has announced it is forging ahead with an ambitious five-year plan that includes opening a second property in Larnaca by the summer of 2021, and breaking ground in the next few months to build the island’s first branded serviced apartments, also in Larnaca. Another flagship property is planned in Nicosia, to be operated by Sunnyseeker Hotels under a franchise agreement.
Elie Milky, Vice President of Development for Radisson Hotel Group for the Middle East, Pakistan, Cyprus and Greece, described a global trend towards the use of serviced apartments and said the group was responding to new demand from guests “who are looking to travel again, but in a safe and physically distanced manner” in the wake of the Covid-19 pandemic.
George Campanellas, Chief Executive of Invest Cyprus, the national investment promotion agency, which is working on a national strategy to turn Cyprus into a leading tourism and hospitality investment destination, said:
“We are delighted that leading hotel brands such as Radisson Hotels has chosen Cyprus to expand, adding over 500 new rooms and apartments. This shows a major vote of confidence in the tourism and hospitality sector in Cyprus during a hugely challenging time for the global economy. It is also a great example of how major companies are working with Cyprus to find innovative ways to address challenges brought on by the pandemic and to support local businesses and generate jobs.”
Radisson Hotel Group already has five hotels, resorts, and serviced apartments with over 800 keys in operation and under development across Cyprus, making it the largest international hotel group on the island. The planned Radisson Beach Resort Larnaca (pictured) will offer an additional 202 keys and will be the city’s first internationally branded resort when it opens this summer. Construction is also starting “in the coming months” on the island’s first branded serviced apartments product, also under the Radisson Blu brand. In addition, the recently signed strategic partnership with Sunnyseeker Hotels and Quality Group will mark the group’s entry into Nicosia with a 271-key property that “will change the skyline of the city” when it opens in 2024, said Mr Milky.
Setting out why Radisson had selected Cyprus for expansion, Mr Milky said:
“With only 1% of the 500 hotels on the island under an international brand, we identified this as an opening to penetrate the market with the right partners. The pandemic and resulting economic climate have also made independent hotel owners more open to branding opportunities given the strict cleaning and prevention standards that guests are looking for, and the opportunity to access more markets and international guests.”
He added: “What sets Cyprus apart as a successful tourism destination is stability, opportunity, and location. The Cypriot government also strongly supported the process of developing the post-2015 sustainable development agenda and has repeatedly expressed its commitment to the implementation of the Sustainable Development Goals (SDGs), which makes the island an even more attractive destination for tourism and investment.”
Mr Milky said that the pandemic had boosted the trend towards serviced apartments. “Even before the pandemic, serviced apartments made up 10% of our EMEA portfolio with 45 properties and more than 5,400 keys in operation and under development. This has been further strengthened with additional announcements for new serviced apartments properties in Amsterdam, Paris, Larnaca, Nicosia and elsewhere. Our group plans to almost triple our serviced apartments portfolio within the next five years.”
Looking ahead, he said: “Guests are looking to travel again, but in a safe physically distanced manner. There will be more focus on cleanliness and there will also be more demand for resorts, serviced apartments, and branded hospitality real estate due to their element of trust, standards, and the diversified distribution channels that come with it. We will start seeing more conversion and branding opportunities as a result.
“We will also see much more reliance on technology as it will be a key tool in the revival of our sector. Almost every aspect of the hospitality experience will have a digital component. There will always be a need for physical meetings and interactions, but business meetings will likely move to a more hybrid set-up, with smaller teams getting together in one location and connecting with others via videoconference, and this will be a huge opportunity for the hospitality industry.”
Invest Cyprus has launched several new initiatives to attract investment in the tourism and hospitality sector, part of which is a dedicated project bank called TourInvest Cyprus, which lists all investment opportunities available in the sector. Its focus is on promoting the island as a year-round destination and to boost thematic tourism such as wellness, health and sports rehabilitation.
About Invest Cyprus
Invest Cyprus (Cyprus Investment Promotion Agency) is the investment promotion agency of the Government of Cyprus, dedicated to attracting and facilitating foreign direct investment into the country. In close collaboration with all governmental authorities and public institutions, as well as the private sector, Invest Cyprus is the country’s lead agent in establishing Cyprus as a world-class investment destination. For more details, please visit www.investcyprus.org.cy
Radisson Hotel Group
Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,500 hotels in operation and under development in 120 countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.
Radisson Rewards is our global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners.
Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.
More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems.
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